Background
Year:
2023
Category:
Marketing
Deliverable:
Visual Identity
We are proud to present the work done for Background, a digital agency in the Dominican Republic, specialized in software design and development.
With a consultative approach and more than a simple service provider, Background becomes a strategic ally for its clients, advising them at every stage of the project to ensure that the solutions delivered are perfectly aligned with their needs and objectives.
Its focus on results guarantees that each project is not only successful, but also profitable, ensuring the sustainable growth of its clients' business.
The concept of reflection and shadow is the main focus of the visual identity we developed for Background, being the symbol the visual element that most connects with the concept, together with the typography and the chromatic palette, the proposed objective for the brand is achieved.