Valorem
Year:
2022
Category:
DeFi
Deliverable:
Visual Identity
Valorem is a company that helps DeFi power users pursue advanced hedging strategies by writing their own physically settled options permissionlessly on any ERC20 token.
For the development of the visual identity, a cool, low-contrast color palette was chosen with two complementary colors that will serve as accents in the different applications. 34.2 is the angle that defines both the isotype and the gradients that will be used in the different brand communications.