Rentifi started out as a production company, but now they are pivoting to rentals. They want to support other production companies in their productions, not create content of their own. They carry high-end equipment and possess a lot of expertise.

They are based in central Pennsylvania, in a town called Lancaster, and they want to turn their location into a strength: they can serve productions in NYC, D.C., Baltimore, Philadelphia, and New Jersey. If these locations are spokes, Rentifi is the hub.

We created an identity based on the concept of "Expand" which is reflected from the logo to the typography, all this combined with a distinctive color palette in the business sector where Rentifi is located.

The applications created with each of the elements of the identity meet the objective of building a visual system that is easy, simple and adaptable to any support that the brand needs to identify itself.